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Simplero • Simple all-in-one solution: mailing list + shopping cart +  e-course + membership site + CRM + landing pages + more! For $125/month! Read my review

Check out Simplero!

Alternative: Aweber ($69) + 1shoppingcart ($59) + SendOwl for membership site ($24) + Aweber Pro for CRM tagging ($49) + LeadPages ($25) + Zapier (to integrate chunkily above 5 completely seperate platforms)... $240/month!!


Time saving

Acuity Scheduling • No more time wasting back-and-forth e-mails. No more double-booking with auto-synch. No more missed appointments with auto timezone. Multiple types of bookings. $15/month

Alternative: Calendly (free). Pretty, but client-side user interface requires one too many back-and-forth clicks



Skillshare • Online education platform of millions of students who have a love of learning. An excellent channel for community building, wisdom sharing and influencer "becoming."

Skillshare Premium • 2 Free Months!



Zoom • No more dropped calls, like Skype. Cleanest audio line I've experienced, in 60+ countries! I used it for coaching calls, webinars, screen-sharing, video conferencing, and even watching a movie with an overseas bestie. It also has international dial-in numbers, automatic recording, live chat and break out rooms.

Alternative: Skype (free). Popular, but call quality not as high, calls drop regularly and doesn't work in some of the 60+ countries I've been to.


Lead Generator

Interact Quiz • Interact is an elegantly simple way to turn strangers into friends, to play together and build the foundations of a relationship. Friendship fosters the best clients and/or referrals.



Financial Management

No more hidden exchange fees! Exchange between currencies instantaneously at the best foreign exchange rate. Smart cards and smart banking that knows to charge my GBP account when I'm in the UK, USD account when I'm in the US, EUR account when I'm in Europe. Otherwise, it default's to my primary EUR currency account.

Transferwise • Free debit Mastercard (but never works for day-to-day purchases while abroad). Top up Transferwise account in 4 ways: direct debit (2min wait), credit card (7min wait) or bank transfer (1-3 days wait). Customer service by phone (under 5min wait).

Revolut • 10€ debit Mastercard (works for transit, restaurant and day-to-day purchases while abroad). Top up via credit card (instant) or bank transfer (1-3 days wait), but no direct debit via online banking option. No customer service by phone (4 hour wait for chat via Revolut app!). Has function to email money like but at a better foreign exchange rate. 


Wave Accounting • Automatic aggregation of bank statements. Simple tags for expense categories. Auto generated financial statements for year end taxes. Seperate login for accountant and/or bookkeeper.

Alternative: Freshbooks. Lacks financial statements for year end taxes.


Information Management

Google Apps • Gmail customized to, integrated with Gcal and Google Drive (gdocs, gxls) for file storage and transfer. Automatic back up of my entire computer on the cloud. Document syncing between laptop and mobile devices. $8/month

Alternative: Gmail + Evernote for notes + Dropbox for file storage and transfer (free)



Upwork Hire freelancers with five star ratings + proven project history + portfolio only.

Alternative: Angeline Ambatali, my virtual assistant, she's super dependable, quick to learn any new e-system I teach her, and efficient with her work.


ICDSoft • Web hosting + used since 2003 + crashed only once during 14 years!! + super quick support ticket response time + my longest response time was 11 min (Business Plan $10/month)

Alternative: n/a


Project Management

Asana • Multiple projects (to-do list, shopping list, reading list, ideas list, in progress list). Tasks and subtasks within each project. Swipe right to check off tasks (shot of dopamine), swipe left to delete a non-essential task ( wisdom)

Alternative: Trello. Gadgety, but I prefer simplicity and minimalism.



Mark 'O Travel • Keep track of countries visited with photo reminders and color-coded map.

Alternative: Use Google Map's custom My Maps. See Ella's Travel Pins.

Airbnb • Home away from home for globetrotters. Residual income for hosts in 190+ countries (View my home)

Alternative: (meh) or


TripAdvisor • Worldwide reviews of things to do, places to eat, experiences to have and hotels with great facilities to borrow for the day


VisaHQ •, Inc. has provided online visa services and U.S. passport solutions enabling travelers to apply online for visas to virtually any country in the world.